For Immediate Release
June 26, 2007

Contact:Tim Taylor
President/CEO
(252) 937-2152

HELOC Special is Another Way to Say Thank You


ROCKY MOUNT, N.C. - First Carolina State Bank kicked off a Home Equity Line of Credit (HELOC) special during the bank's customer appreciation celebration in late April.

The bank is offering a fixed rate of 7.47 percent for three years with no closing costs on a minimum line of credit of $25,000.

So far, the special offer has generated 13 lines of credit totaling $863,000 and one loan for $43,000, says Beverley Riley, VP/retail banking manager.

As part of the HELOC special, applicants receive a key ring, whistle and light. In addition to the HELOC special, the bank also served customers hot dogs and drinks to show appreciation for their business. The special was publicized on the bank's Web site, in the newspapers and through direct mail.

"Our objective is to attract new customers and raise the level of the bank's brand awareness," said Riley.

Ed Taylor, operations administrator, is pictured with Karen Batten, business services assistant, at the bank's concession stand during the recent costumer appreciation day at the bank.

First Carolina State Bank President Tim Taylor attends the bank's recent customer appreciation event along with VP/retail banking manager Beverley Riley and CLO Jim Rose.

First Carolina State Bank is a locally founded and locally managed community bank that opened in Rocky Mount in 2000 to serve the residents of Nash and Edgecombe Counties. In March 2005 the bank opened its second full service office in Tarboro. The bank offers a full range of financial products delivered via personalized, quality service.